This entry, although quite loud at first glance, presents a clear and convincing argument for the flexibility of the fashion hub, claiming that at its core, it must grow and change with the varying program needs of the center. The levitating volume is a symbolic and radiating entity, drawing people's curiosity and welcoming them through simple iconic entrances. The subtle yet beautiful play between the undulating roof terrace and ground floor public space provide two moments of respite from the rigidity of the structural tube system. Similarly, the choice to pull the building back from the street edge provides for some much-needed breathing room between the building and stacked street/train zone. The rough volume as placed on site is a fitting size in order to participate in the city’s skyline while remaining elegant and light. The semi-transparent façade also strengthens the runway space, in which we see a subtle reveal of the model’s silhouette before she emerges on the runway, thus venerating the central female figure of runway shows. Finally, the project’s approach to context achieves a nice balance between the scale of the adjacent towers, train station, and multi-family residential. The triple-height library space, for example, is equally successful as a project within a project, poetically driving a triple-height core of books through the heart of the space. Although volumetrically simple, there are select moments throughout the project that allow for joy and exception. To this end, as the visitor moves through a room, the light and view through the tubes would change with each step, establishing a subjective view in which no one space or view is exactly like another. In addition to the central thesis of the façade, the spaces throughout are tidy and well-resolved. Ultimately, the bundle of straws façade carries the potential for a provocative play of light within each space, evoking the sublimely airy work of artist Tara Donovan. Each portion of the façade is defined through the quantity of light desired, creating a unique gradient of translucency specific to each room function. This envelope also reflects and reacts to the diverse program inside. The use of translucent polymer tubes as a stacking architectonic element presents both an innovative structural thesis as well as a poetic experience from both inside and outside the project. The choice for semi-transparency is both well-resolved and highly relevant in the context of fashion and textiles. It is clean and compact while also poetic and provocative. This entry is striking as a floating ethereal presence on the site. Competition results in media publications As such, the fashion hub transcends beyond the fashion world to engage anyone passing through the neighbourhood, country, or region. While the concept of a "Fashion Hub" is vague and somewhat subjective, the judges placed particular focus on the architecture’s ability to invite the community inside via a spatially porous place that encourages unexpected visitors and chance encounters. Each entry was evaluated on a number of criteria, including but not limited to: strength and clarity of concept, originality, quality of presentation, response to urban context, and most importantly, its viability as a cultural fashion hub. Part community center, part retail, part library, part school, part exhibition, and part public space, the diverse program calls for strong designers to weave together disparate functions into one strong concept. Emerging from an unexpected context, the Bangkok Fashion Hub seeks to gather the local, regional, and international fashion communities in an active environment in the Thai capital.
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